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Building at the Cross-section of Product Design and Product Management

I work at the intersection of Product Design and Product Management because that’s where progress actually happens. User needs meet business goals, decisions get clearer, and teams align around the full picture. When design and product move as one, products become more human and more successful.

Currently based in Germany

What I bring to your team

Experience

20+ years building and shaping digital products that people actually use

Ownership

Founder mindset: from running my own agency to launching a startup, I’m comfortable making hard calls and moving forward

Versatility

Hands-on experience with 50+ teams worldwide, across industries, cultures, and stages of growth

Projects Anchor

Projects

2022

Reach Platform

Building not only a platform but also the processes

When I joined Reach, there was no platform, no design process, and no branding in place. I knew from the start that I had to build something from the ground up.

2021

Bundespolizei app

Designing the app for German Police

I designed the BPOL app, the go-to app used by German Federal Police applicants, giving them a real chance to prepare, train, and successfully pass the entry exam.

Polizei cover.png

2020

Embr

Temperature-control app UX enhancements

I led the design team responsible for creating and evolving features for Embr Wave app: a wearable device that controls body temperature to help manage menopause symptoms.

Embr cover.png

2020

Leaf

Increasing furniture rental website conversion

I developed design hypotheses, created and tested solution prototypes, and delivered an implementation-ready design that, once launched by the client, increased website conversion.

Leaf cover.png

2020

Symanto

B2B SaaS Redesign

We fully redesigned Symanto, an AI marketing tool, enhancing data visualization and creating a more intuitive, flexible data configuration experience.

Symanto cover.png

2019

Kenkou

Stress management app

For Kenkou, an app that measures stress levels by analyzing the consistency between breathing and heart rate, I established and maintained a design system focused on consistency, customization, and long-term scalability.

Kenkou cover.png

See more projects on Behance

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